The 63 Best TikTok Hooks to Boost Engagement in 2024

The 63 Best TikTok Hooks to Boost Engagement in 2024

Imagine achieving a million TikTok views effortlessly. With attention spans lower than ever, TikTok clips need to pull viewers in from the start. Hooks are the secret sauce that sets viral videos apart from the rest. In this guide, we’ll reveal 63 TikTok hooks to captivate your audience and keep them engaged from start to finish.

What is a TikTok hook?

A TikTok hook are the first couple seconds of a TikTok video designed to pull viewers in using a strategic storytelling approach.This can be done in a variety of ways including asking a question, posing a problem, stating a statistic, painting a picture of the future and more. Visual techniques can inside on-screen text or fast-paced movement.

Why add a hook to your TikTok video?

Adding a hook to your TikTok video is crucial because it instantly grabs viewers' attention, encouraging them to stop scrolling. A strong hook boosts engagement, which tells the TikTok algorithm to spread your video to a wider audience. Capturing interest early increases click-through rates and drives more viewers to your profile and other content on your page, enhancing your presence on the platform. 

What makes an effective TikTok hook?

A good TikTok hook grabs viewers’ attention right away. Usually, this means using a voice-over or text overlay to quickly tell the main point of your video. It should point out what your audience cares about and peak curiosity. By doing this, you make viewers want to keep watching till the end of the video which boosts the algorithm even more.

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63 effective TikTok hooks in 2024

The following hooks are sure to supercharge your videos, pull viewers in and help you create videos worth watching.

Future-pacing hooks

1. “Imagine achieving [desired result] effortlessly.”
2. “What if there was an easy way to [desired result]?”
3. “What if your [desired result] were within reach?”
4. “What if you could [desired result] without [pain point]?”

Here’s an example: Imagine effortlessly earning $10,000 a month from home.

Question hooks

5. “I know I’m not the only one who [action].”
6. “Why isn’t anyone discussing [related to niche]?”
7. “Ever wonder why [pain point]?”

Here’s an example: Ever wonder why some TikTok creators always succeed while others struggle?

Solution hooks

8. “Having trouble with [pain point]? Here’s a tip you’ll love___.”
9. “Struggling with [pain point]? Try this out___.”
10. “Sick of [pain point]? Here's what to do about it ___.”

Here’s an example: Sick of feeling a creatively blocked? Here's what to do about getting your writing spark back.

Statistic hooks

11.  “Why 99% of [pain point] fail at [related to niche].”
12.  “X% of [target audience] experience [pain point], here’s why ___.”
13. “Here’s why X% of [target audience] fail within [insert time period].”
14. “This one mistake could cost you [number].”

Here’s an example: Here’s why 99% of your DM’s don’t get replies.

Experimental hooks

15. “I tested [hack/tip/trick], so you don’t have to ___.”
16. “[hack/tip/trick] I wish I had known sooner ___.”
17.  “What happens when we [desired result]?”
18. “Let’s figure out why [pain point] happens.”
19. “Here’s how you can [desired result].”
20.  “My secret to [desired result] revealed ___.”
21. “How to achieve [desired result] in [time].”

Here’s an example: How to get 100K followers on TikTok in 14 days.

Tension-based hooks

22.  “These 3 [hack/tip/trick] almost feel illegal.”
23. “This [pain point] could ruin [desired result] instantly.”
24. “You need to hear this!”
25. “This is what happens when ___.”
26. “This tip will blow your mind ___.”
27.  “The dark secret behind [related to niche].”
28.  “No one tells you this, but [related to niche] are obsolete.”
29. “Why are there not more people talking about___.”

Here’s an example: These 3 TikTok growth hacks almost feel illegal.

Curiosity/surprise hooks

30. “This is why your [action] isn’t working.”
31.  “Don’t hate me, but [hard truth].”
32.  “Everything you know about [related to niche] is wrong!”
33. “This is the only thing you need to know about [related to niche].”
34. “Did you know [fact]?”
35.  “The craziest thing just happened at [place], you won’t believe it!”
36.  “Fun fact: [fact]”
37. “[Target audience] will never [desired result].”
38. “[Target audience] will never admit these [secrets].’
39. “This will change how you use [related to niche].”
40.  “Stop [related to niche] if you want [desired result].”
41. “The biggest secret about [desired result] no one shares.”
42.  “Stop scrolling if you want [desired result].”
43. “This hack will save you hours if you [related to niche].”
44. Others [related to niche] are lying to you!
45. You will see [related to niche] differently by the end of this video

Here’s an example: Don’t hate me, but here’s the hard truth about going viral.

List hooks

46. “X steps to [desired result].”
47. “X ways to [desired result].”
48. “X [related to niche] that ___.”
49. “How to get [desired result] step-by-step.”
50. “The [number] secrets to [desired result].”
51. “Here’s [number] underestimated [hack/tip/trick] to [desired result].”
52. “Here are 3 quick ways to get [desired result].”
53. “[Number] things that feel illegal to know.”
54. “[Number] things about [niche] I wish I knew earlier.”
55. “Here are 5 signs why [pain point of target audience].”
56.  “Mistakes you’re probably making if you’re not getting [desired result].”

Here’s an example: Here are 3 underestimated hacks to get organic followers on TikTok fast.

Attention-grabbing hooks

57. “I can’t believe what I just discovered!”
58. “This may be controversial but ___.”
59. “Instead of buying this, buy this!”
60. “I promise you’ve never seen anything like this before!”
61. “___ type of people stop scrolling!”
62. “Everything you know about ___ is 100% wrong!”
63. “Here are X tips to get rid of [desired result].”

Here’s an example: Everything you know about online shopping is 100% wrong!

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Creating engaging TikTok content consistently is hard work. That's where Munch comes in. Our AI-powered platform extracts the most impactful clips from your long-form videos to create powerful, short, and engaging reels. Whether you’re a brand, influencer, or content creator, Munch helps you maximize your video content’s potential by turning lengthy videos into captivating short clips perfect for TikTok.

See which TikTok hooks work best for you
Try out the TikTok hooks covered in this article and see which ones work best for you. Once you’ve chosen a hook, use compelling captions, trending music, eye-catching overlays, and fun transitions to make your video even more enticing. Focus on creating original content that showcases your brand's personality, and mix educational content with entertaining visuals for added value. For those looking to streamline content creation, Munch offers AI-driven tools to automatically repurpose your long videos into professionally crafted short reels. By supercharging your TikTok videos with these hooks, you’re sure to get more views, shares, and comments.