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Having a YouTube script is a powerful SEO tool that can't be denied. It will not only help you make videos that turn out the way you want, but it will also make your audience more interested. If you have a script for your video, you'll know how long it will be, what you'll need on the days you shoot it, and if it does a good job of getting your point across. Here are our top three ways to make a successful transcript for a YouTube video.
Firstly, you want to make sure you are creating content that your target audience wants to consume. You can use Google Trends to find trending topics.
Google Trends is easy to use and free. Just type in what you want to know about and look at the statistics that come up. We typed "SEO" here. If you are making a video about how to do good SEO, you can look at a graph to see how this topic has done over the past year and how high it ranks. High interest is between 50 and 100, while low interest is under 50.
Now that you know what you want to make a video about, you need to use keywords not only in your description, title, and thumbnail, but also in your script. Google owns YouTube, so its AI will listen to the words you say and make sure they match the title and description. If it sees that they are all matching, it will move you up the list, making it more likely that you will be suggested. You can use keyword search engines like Semrush to look up popular words. You want to make sure that the search for these words is high but the difficulty of ranking is low.
Using keywords in your script will help you stay on brand and give you the ability to push your content to a larger audience.
When you are finished figuring out the topic and how to rank high, you are going to want to create a full outline for your transcript. There are a couple of key things you want to make sure you are including in your transcript.
Introduction to Video “Hook”: Your introduction doesn't have to be super fancy or "out of the box." But it should be interesting enough for people to want to watch more. Basically, you're explaining the problem that your video will solve. Make sure to include the key takeaways that people will learn from your video. Most of your videos can start with this same introduction. We suggest that you write one and save it to your documents so that you can easily find it and change it based on what the video is about.
Valuable Information “Solutions”: After your intro to what your video is about, you want to make sure you are giving the audience a solution. You can write down the graphics you want to use and make sure to talk about statistics or other things that make your solution important to the audience. You don't have to write out every word of this part, but you can make a list of the topics and stories you will discuss. This will help you stay on topic, but it's okay if you go off script a little bit. Just make sure you can get from one point to the next.
Closing Outro “CTA”: Like your intro, your outro can be the same for every video, but you should make sure that every video ends with a CTA (call to action). If that's reminding viewers to like and subscribe, sign up for your weekly newsletter, or click your affiliate link, you want to make sure you're promoting your other income streams. Making sure you are following up with a CTA will also increase audience loyalty and engagement.
You can check out Hubspot's free script template if you want help creating your first one.
Making videos for YouTube is easier with scripts. They give structure to your videos, which makes them better as a whole. You also don't have to spend time trying to find the right words. Scripts help you attract, educate, and convert your audience. Keeping your brand consistent will only bring in more viewers and keep them coming back. If you want to turn your old videos into TikToks and Reels, you should use GetMunch's free tool. By using templates and new tools, you can save time when making content. This means you can post more content and give your audience more value. We hope you can incorporate these tips into your process, and remember that it’s important to put your audience first.